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LinkedIn (P4P) Pay For Performance

LinkedIn’s new Pay-for-Performance model, replacing the previous Premium Jobs

Nicole Thorson avatar
Written by Nicole Thorson
Updated over 3 weeks ago

What is LinkedIn P4P?

Now introducing LinkedIn’s new Pay-for-Performance model, replacing the previous Premium Jobs.

You only pay when someone clicks on your job ad, ensuring every bit of your budget goes toward genuine interest.


Why LinkedIn introduces a P4P model

Pay only for results: You only pay for actual engagement, maximizing your advertising investment.
Live budget transparency: See your remaining budget and actual spend in real time directly inside Jobylon’s ATS.
Quality reach, not just volume: P4P prioritizes reaching the right professionals - including passive candidates you won’t find on local boards.
Predictable, controlled costs: Choose your max budget (Minimum €429 / Medium €559 / Maximum €729). Each promotion runs for up to 30 days, and it automatically stops once your budget limit is reached.

Fast, seamless workflow inside Jobylon’s ATS

  • Live on LinkedIn within minutes: Your job goes live on LinkedIn almost instantly after promotion.

  • Instant sync with Jobylon’s ATS: Any updates you make in the ATS - title, text, location, salary, anything - are automatically mirrored on LinkedIn.

  • Cancel anytime: If you’ve received enough candidates, stop the promotion immediately. You only pay for the spend already used

When P4P makes the biggest difference

  • Hard-to-fill roles

  • Roles requiring niche skills

  • Competitive talent markets

  • When quality matters more than volume

  • When you want full visibility and control over spend

How to order

Ordering LinkedIn P4P in Jobylon’s ATS works almost exactly like before - the familiar LinkedIn promotion box has simply been upgraded with the new P4P experience.

Setup:

  1. Go to My Company

  2. In the top bar, click LinkedIn

  3. Click Enable under LinkedIn Company URL

  4. Reload the page - the red Disabled label should now show Enabled

To promote your job

1. Choose the LinkedIn option in the promote page.

2. Pick the budget that fits your role.

3. Complete a few quick details.

4. Hit Post - your job appears on LinkedIn within minutes.

Key takeaway

With LinkedIn P4P in Jobylon’s ATS, you only pay for actual clicks, you see your spend live, and you control everything - from instant go-live to pausing promotion at any time.

It’s a simple, transparent, and efficient way to boost your job’s visibility on LinkedIn without paying for impressions you don’t use.

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