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LinkedIn (P4P) Pay For Performance

LinkedIn’s new Pay-for-Performance model, replacing the previous Premium Jobs

Nicole Thorson avatar
Written by Nicole Thorson
Updated this week

What is LinkedIn P4P?

Now introducing LinkedIn’s new Pay-for-Performance model, replacing the previous Premium Jobs.

You only pay when someone clicks on your job ad, ensuring every bit of your budget goes toward genuine interest.


Why LinkedIn introduces a P4P model

Pay only for results: You only pay for actual engagement, maximizing your advertising investment.
Live budget transparency: See your remaining budget and actual spend in real time directly inside Jobylon’s ATS.
Quality reach, not just volume: P4P prioritizes reaching the right professionals - including passive candidates you won’t find on local boards.
Predictable, controlled costs: Choose your max budget (Minimum €429 / Medium €559 / Maximum €729). Each promotion runs for up to 30 days, and it automatically stops once your budget limit is reached.

Fast, seamless workflow inside Jobylon’s ATS

  • Live on LinkedIn within minutes: Your job goes live on LinkedIn almost instantly after promotion.

  • Instant sync with Jobylon’s ATS: Any updates you make in the ATS - title, text, location, salary, anything - are automatically mirrored on LinkedIn.

  • Cancel anytime: If you’ve received enough candidates, stop the promotion immediately. You only pay for the spend already used

When P4P makes the biggest difference

  • Hard-to-fill roles

  • Roles requiring niche skills

  • Competitive talent markets

  • When quality matters more than volume

  • When you want full visibility and control over spend

How to order

Ordering LinkedIn P4P in Jobylon’s ATS works almost exactly like before - the familiar LinkedIn promotion box has simply been upgraded with the new P4P experience.


To promote your job:

1. Choose the LinkedIn option in the promote page.

2. Pick the budget that fits your role.

3. Complete a few quick details.

4. Hit Post - your job appears on LinkedIn within minutes.

Key takeaway

With LinkedIn P4P in Jobylon’s ATS, you only pay for actual clicks, you see your spend live, and you control everything - from instant go-live to pausing promotion at any time.

It’s a simple, transparent, and efficient way to boost your job’s visibility on LinkedIn without paying for impressions you don’t use.

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